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color with confidence.

This is better than the color you were born with!

Over 80 superior, shiny shades ranging from ultra-natural to fashion-forward.
User-friendly formulas and techniques designed to create salon success.
Developed for colorists who work behind the chair and designed to create the most beautiful color results possible.

 

PERMANENT CRÈME COLOR
DEMI-PERMANENT CRÈME COLOR
DEMI-PERMANENT LIQUID COLOR
DEVELOPERS

PERMANENT CRÈME COLOR

(Deposit with lift)

This collection features perfect gray coverage, highest possible lift in a single process and all the shades a salon needs to deliver rich, wonderful-looking color results. All shades are mixed with an equal amount of Beth Minardi Signature® Gentle Crème Developer.

100% gray coverage at level 8 and deeper, Never-fade shades that condition as they color with Phyto-Collagen and Ceramide 2, Odor-eliminating Bi-Functional Fragrance Technology, featuring fresh citrus zest and jasmine fragrances. Use to enhance, brighten, lighten, and cover gray on naturally pigmented hair.

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DEMI-PERMANENT CRÈME COLOR

(Deposit-only without lift)

This collection offers rich, opaque, super-covering shades designed to create ammonia-free gray coverage without lift or never-fade lowlights. Mix exclusively with equal parts of 5 Volume Beth Minardi Signature® Gentle Crème Developer.

Combination of oxidative and direct dyes for exceptional color results, Our exclusive Nutrient Replacement Complex coupled with a slightly alkaline pH delivers incredible color, shine and conditioning, Gray coverage without lift when processed under heat for 20 minutes and allowed to process for an additional 20 minutes at room temperature, Enhances natural color even on extremely thick, coarse hair, Imparts never-fade on-target lowlights throughout the hair strand

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DEMI-PERMANENT LIQUID COLOR

(Deposit-only without lift)

This collection refreshes hair color with beautiful, sheer, super-shiny shades and an acidic pH. You can perform conditioning tint backs, tone lightened hair and refresh faded color.

Increase shine 2X more vs. untreated hair, Formulated with Nutrient Replacement Complex, Ceramide 2 and Phyto-Collagen, allowing you to condition as you color, Provides high-shine blending on clients wishing to conceal those first gray hairs, Unique consistency prevents dripping

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DEVELOPERS

Each developer features squalene, which moisturizes the hair and scalp, as it regulates the consistency of the mixed hair color formula.

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STYLE

(Deposit with lift)

This collection features perfect gray coverage, highest possible lift in a single process and all the shades a salon needs to deliver rich, wonderful-looking color results. All shades are mixed with an equal amount of Beth Minardi Signature® Gentle Crème Developer.

100% gray coverage at level 8 and deeper, Never-fade shades that condition as they color with Phyto-Collagen and Ceramide 2, Odor-eliminating Bi-Functional Fragrance Technology, featuring fresh citrus zest and jasmine fragrances. Use to enhance, brighten, lighten, and cover gray on naturally pigmented hair.

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TOOLS & MERCHANDISE

(Deposit with lift)

This collection features perfect gray coverage, highest possible lift in a single process and all the shades a salon needs to deliver rich, wonderful-looking color results. All shades are mixed with an equal amount of Beth Minardi Signature® Gentle Crème Developer.

100% gray coverage at level 8 and deeper, Never-fade shades that condition as they color with Phyto-Collagen and Ceramide 2, Odor-eliminating Bi-Functional Fragrance Technology, featuring fresh citrus zest and jasmine fragrances. Use to enhance, brighten, lighten, and cover gray on naturally pigmented hair.

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WASH

(Deposit with lift)

This collection features perfect gray coverage, highest possible lift in a single process and all the shades a salon needs to deliver rich, wonderful-looking color results. All shades are mixed with an equal amount of Beth Minardi Signature® Gentle Crème Developer.

100% gray coverage at level 8 and deeper, Never-fade shades that condition as they color with Phyto-Collagen and Ceramide 2, Odor-eliminating Bi-Functional Fragrance Technology, featuring fresh citrus zest and jasmine fragrances. Use to enhance, brighten, lighten, and cover gray on naturally pigmented hair.

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INTROS & KITS

(Deposit with lift)

This collection features perfect gray coverage, highest possible lift in a single process and all the shades a salon needs to deliver rich, wonderful-looking color results. All shades are mixed with an equal amount of Beth Minardi Signature® Gentle Crème Developer.

100% gray coverage at level 8 and deeper, Never-fade shades that condition as they color with Phyto-Collagen and Ceramide 2, Odor-eliminating Bi-Functional Fragrance Technology, featuring fresh citrus zest and jasmine fragrances. Use to enhance, brighten, lighten, and cover gray on naturally pigmented hair.

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The Difference

“I’ve personally designed and tested each
and every shade to guarantee they deliver
perfect color results every time. I promise.”
beth minardi
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Learn With Beth

Beth’s work with major color manufacturers and leading trade publications are all designed to elevate the salon hair color to an art form.

On this website, Beth supplies training videos, Q&As with industry professionals, podcasts, and business tips for hair coloring.

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Every colorist needs a secret weapon

Get our latest trends, inspiration, promotions and education.
“I’m passionate about this brand, because I advocate for education on the science and chemistry of color. We are artists, elevating professional salon hair color to an art form.”
beth minardi
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