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Beth Minardi Signature® Demi-Permanent Crème Hair Color features color-matched shades with an alkaline pH to deliver superior, ammonia-free gray coverage. Featuring signature Nutrient Replacement Complex, this expert-formulated demi-permanent hair color delivers the nutrients that are critical for optimal results during the color service AND optimal wearability following the color service.

Features & Benefits:

  • A luxurious combination of oxidative and direct dyes for the most brilliant color results
  • Alkaline pH and our signature Nutrient Replacement Complex technology deliver intense shine and conditioning
  • Provides solid gray coverage on clients who have less than 50% gray hair
  • Use to enhance natural or current color; create dimensional lowlights; and cover gray hair