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Beth Minardi Signature® Permanent Crème Hair Color features lightly fragranced, essential shades that deliver rich, natural-looking color results full of dimension and shine. Based on the universal level system, these true-to-level shades provide 100% gray coverage, excellent lift and deposit, and predictable results. The palette features Beth Minardi Signature® 's Nutrient Replacement Complex to replace nutrients during the coloring process that are critical to optimal, healthy-looking hair. Features & Benefits: • 100% gray coverage • Long-lasting color with Phyto-collagen technology for maximum conditioning • Fresh citrus zest and jasmine fragrances minimize traditional hair color odor • Use to enhance, change or lighten naturally pigmented hair • Create a permanent hair color change that is lighter than, darker than or matches natural hair color