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Beth Minardi Signature® Gentle Crème Developer is specially created for use with Beth Minardi Signature® Demi-Permanent Creme (No-Lift) and Demi-Permanent Liquid (No-Lift) Hair Color. Features an exclusive additive that is designed to regulate and stabilize the consistency of the mixed hair color formula. The viscosity regulating additive ensures Beth Minardi Signature® hair color retains optimal efficacy when mixed for either bottle or bowl-and-brush application.